Social media marketing and online community relations – 8 years
Digital marketing and online PR – 6 years
Public and media relations (offline) – 7 years
Copywriting and editing – 13 years
Additional experience: journalism & media production; SEO; data analytics; project, office, staff, customer and events management.
Strategic and creative thinker. Outgoing and confident in nature. Optimistic and used to operating in a crisis. Natural relationship builder. Lover of science and language, with a flair for communicating difficult ideas in simple terms. Focused on process and structure, with a good head for extracting the logic from complex systems. Technology and innovation geek. Excellent language and presentation skills. Healthy, active and adventurous lifestyle.
Freelance Strategy Consulting
Northern Ireland Science Park
(Apr 12 – Now) Embedded with the team, providing ongoing support across a range of marketing & communications projects, including: digital strategy, social media management, developing internal digital tools (incl: CRM system), copywriting, editing and managing external service providers. Also providing technology journalism, self-shooting & producing weekly multimedia stories on local tech ventures.
Cinemagic > (Jan 13 – Apr 13) Created a comprehensive digital strategy for this global film festival for children & young people. Deliverables included recommendations for new website, social media communications, digital tools, and branding.
MACS > (Jan 13 – Apr 13) Workshopping and consultation with this social youth charity. Assisted organisation in developing digital strategy, tendering for new website, and hiring new digital marketing team member.
NICCY > (Feb 12 – Mar 12) Conducted a comprehensive review of the organisation’s online communications. Assessment of NICCY’s (The Northern Ireland Children’s Commissioner) online presence and the sector-wide landscape in terms of benchmarks and best practices. Recommended tactics and protocol.
Audiences NI (Jul 11 – Aug 11) Developed digital strategy for two sister organisations: Audiences NI and Test Drive the Arts NI. Consultation on digital strategy solutions for Audiences NI’s 80+ member organisations across the Arts sector.
MediaZoo Studios > (Jun 10 – May 12) Developed a marketing & comms strategy for the studios and its sister organisation, the 15 Second Film Festival, focused on digital and social media. Ongoing management of all marcomms and sales, including defining product and service packages, winning PR coverage, building an industry network.
Filmtrip > (Jun 10 – Jan 12) Developed marketing, comms & community management strategy & detailed planning for The Beat Hotel, a multi-platform entertainment production. Researched & assisted on proposal for biofeedback technology, which has now become the company’s sole focus and a great success: Sensum.
Square Circle Triangle > (Dec 09 – Dec 09) Reviewed both the agency’s marketing strategy and social media capabilities and made recommendations for areas of improvement. Advised on social media tactics for two large clients in the retail industry.
Irish Body Care > (Apr 10 – Jun 10) Developed social media strategy for Parasol high quality sun lotion brand. Launched social media profiles across major channels, to start the community.
…and some of the amazing startups I’ve supported recently
A unique biometric authentication method that reads the user’s lips.
Instant messaging, video calls, screen sharing and document collaboration… in one consumer app.
Easy-to-use, affordable technology that brings precision farming to world’s farmers.
Bringing intelligent, connected devices to cycling.
World-class animation and design behind the creation of immersive digital experiences, using experimental technology platforms.
World leaders in efficient testing and analysis of catalytic converters.
(Nov 07 – Oct 08) Digital marketing research, strategy and planning, with particular emphasis on social media. Part of a small team in the UK with US and Asian extensions. Delivered marketing campaigns for big clients such as Capgemini, Coventry University and the BBC. Developed new capabilities in online monitoring, measurement, PR and crisis management. Instrumental in finding and winning new clients and products.
(Jul 06 – Oct 07) Managed the conception, build, launch, marketing and continuing development of an online consumer retail outfit – a first for Boomerang. In charge of an international team covering design, development and fulfilment. Tasks included SEO, product development and pricing, customer service and CRM, accounting, marketing, editing, copywriting, research and planning.